Conversation marketing is a relatively new marketing strategy that features automated interactions with customers & prospects. Conversations are conducted using a form of Artificial Intelligence (AI) referred to as Natural Language Processing (NLP).
As the graphic explains, NLP is nothing more than a system that can understand language. We call these Conversation “Marketing” systems because we’re a marketing agency and our clients look to us for help in developing a form of interaction that turns prospects into customers. In reality, they provide a simple way for customers to interact with your business regardless of what’s on their mind.
In their simplest form, their ability to understand language is based on their ability to ask meaningful questions and respond in a meaningful way. We typically deploy this form of Artificial Intelligence for our clients in the form of a “chatbot” – a robot that provides an easy way for customers to interact with the business.